And podcasting continues to be a bright spot. Podcasting continues to be a bright spot, Witz said. WebStream SiriusXM on the go and at home. DirecTV Stream plans start at $69.99. And to Tom, congratulations. And then over time, in the years to come, it will get to 80% of our trial starts. Discover 400+ channels that include: * Ad-free music dedicated to your favorite decades, hits, styles, and genres. Please proceed with your questions. Our next question is coming from the line of Ben Swinburne with Morgan Stanley. But you just have two rather polarizing TV news personalities becoming available, albeit, some bad actor issues at Tucker Carlson, Don Lemon. Apr 27, 2023, 8:00 a.m. But the streaming trial funnel, our challenge has not been trial generation, and we've put very distinct guardrails in place in how we're active and Performance Media in bringing trials into the funnel. Do not get confused with these three mediums. I know pen rates are higher now, competition is maybe a bit higher now, 360L mix also sounds like tracking up nicely. On the self-pay side, I would continue to expect improvement in year-over-year comps as we roll out the rate increase. The Rob Carson Show gives you a humorous yet concerned analysis of Pause and rewind live radio. This contributed to the expected negative subscriber growth in the quarter. We are already beginning to see benefits from cost reductions implemented in Q1 across every element of our business. As previously discussed, we reduced marketing spend, particularly around streaming in anticipation of product improvements we are launching later this year. Sure. We do expect to see future quarter-over-quarter progress in self-pay net adds, but we still anticipate being modestly negative for the full year in aggregate. But we're not seeing any major changes in the market that I would highlight. Our new platform will streamline purchasing and usage in and out of the car and enhance the value of Sirius XM making our service worth the premium for a wider range of audience segments. But Q1 trials have been stronger, were stronger than Q4. ET. Thanks for that color. And our ad technology business continues to be extremely profitable, growing about 20% year over year and partially offsetting broader headwinds during the first quarter. Overall ad revenue slid 2% from a year earlier to $375 million, but Witz called those results solid and said SiriusXM benefited from its investments in ad tech, especially for its programmatic sales platform. Today, we'll have prepared Sirius made the launch in July of 2000 which is 43 years later than the famous Sputnik. Competition is maybe a bit higher now. Put another way, the upside may seem limited heading into the media stock's report this week, but the downside could also be limited if it's a disappointing performance. Sirius XM (SIRI) Q1 2023 Earnings Call Transcript, 3 Nasdaq 100 Stocks That Are No-Brainer Buys in April, I Wouldn't Touch This Stock With a 10-Foot Pole 10 Years Ago -- Now I Can't Stop Buying Shares. The difference is whether or not you listen to satellite radio in your car. And that is because were addressing these pain points. Despite market and business challenges, I'm proud of our good start to the year. Firstly, could you talk a little bit more about what was maybe a little bit better than expected audio number? Entering text into the input field will update the search result below, materially. So one of the things we're most proud of is what you alluded to, the true diversity of voices we have on the platform, and basically letting our subscribers and listeners and trialers decide what they want to listen to at any given moment. Barton Crockett -- Rosenblatt Securities -- Analyst. But are there any circumstances where if I was Tucker or Don Lemon, why would I certainly want to be with you on the linear and podcasting side rather than Newsmax or OEM, but is that just two friends for you. The upside to the boring turn is that the media stock is consistently profitable. Our strong distribution, investment in new product offerings and our unmatched content offering that provided a foundation for future growth. The Motley Fool has a disclosure policy. We expected Q1 to be a low point in terms of net adds. And we are starting to see that already in some of our numbers. Were in about I think its about a third of our new car trial starts have 360L currently that will increase to about 40% by the end of the year. But we are continuing to see progress in advance of that on 360L. Thank you. The fourth quarter's trial starts declined sequentially by 3% and 7% for new and used vehicles, respectively, and this reduced conversion opportunities for us in the first quarter. But is that just too fringe for you? So we look at this probably more often than not, but we spent a lot of time looking at this. Hooper Stevens. Turn on the FoxNews simulcast on siriusxm, and turn your tv on as well. As you know, it is a big part of our funnel, but we have seen used car trial starts did increase in Q1 versus Q4, which sets us up well.
Gross profit in the Sirius XM segment declined 5% to 1.02 billion, representing a margin of 61%, down slightly from 2022 due to higher royalties. And how is that progressing over the course of this year in your view? This past quarter, we introduced a first-of-its-kind six-month trial offer for Walmart Plus members, giving them the choice of in-car or streaming-only packages. Thanks, Stephen. Gross profit in the Pandora and Off-Platform segment was 111 million, down 19% in representing a margin of 24%. The other two components of Sirius XM's full-year outlook -- adjusted The SiriusXM segment delivered $1.7 billion in revenue, which was down 2%, principally due to lower OEM paid promotional trial revenue reflected in our ARPU of $15.29 and declining subscriber revenue at Connected Vehicle, partially offset by a weighted average subscriber base that was up 1% year over year.
Sirius XM What are you guys seeing among OEMs in terms of their positioning around third-party interfaces on the dash versus their own, and how does that affect the placement and role of the Sirius XM product? But we are actually holding back largely until the launch of the new platform, which is in the fourth quarter. Looking at the capital allocation for first quarter of 2023, we returned $160 million to the shareholders comprised of $94 million of dividends and $67 million of stock repurchase, as we reentered the market following our fourth-quarter results. Certainly, theres still uncertainty in the second half I think, but we are hopeful that the market will continue to recover. And Im excited to see how this year shapes up. We plan to tackle these issues with a new data-driven platform launching later this year that allows for more control of the listener experience and improve discovery, fully utilizing our unmatched content lineup.
Sirius XM Please proceed with your questions. Sirius XM reports its first-quarter results on Thursday morning. Plenty of news shows are airing live now on DirecTV Stream. We also launched Fluency, a cultural practice, helping brands connect with young, diverse audiences in audio by providing insights to support campaigns and creative strategy. No matter what device you have at home, it's probably possible to watch Newsmax TV on it yes, even without cable. Thank you. And we will continue to be active in generating trials. Itd be great to maybe hear how youre thinking more broadly about leveraging capital allocation. Please proceed with your question. In short, I am pleased with our financial performance this quarter, and I'm confident in our opportunity to expand our subscriber base as auto sales recover and relaunch the next-generation SiriusXM experience later this year. However, to meet evolving consumer expectations, particularly with younger audience segments, we must address barriers such as pricing, control and content discovery. And just on the categories, it's been continued improvement in travel, restaurants, casino, even automotive is coming back more, which makes sense, and then softness in telecom and financial services. So that pressure will abate to some extent. Just subscribe to Sling, Fubo TV, or DirecTV Stream to get Newsmax TV on your Android smart TV. We'll share progress on future quarterly calls, but the first months of 2023 has already brought several exciting product iterations and consumer offers, providing valuable insights for the full platform relaunch later this year. Learn more about Sling plans and pricing. Published: April 25, 2023. The growth catalysts just aren't there. And secondly, we look at the totality of the package between the talent, the issues that allow them to be freed to negotiate and other things. On the self-pay side, I would continue to expect improvements in year-over-year comps, as we roll out the rate increase, itll be less impactful than the last time we did the rate increase because weve focused primarily on full price plans. Advertising revenue was $334 million, decreased slightly by 1% in the first quarter. Our advertising business operated under the unified SXM Media banner delivered solid first quarter results, bolstered by growth in podcast and programmatic sales. Here's why: If, for whatever reason, watching Newsmax TV on Sling doesn't work for you, we've also rounded up 2 more options and we even divided them up into the best picks for people who also watch lots of sports, news, reality TV, and more. Listen to music, live sports radio, the best talk and entertainment radio. The company has already begun to blur the lines between satellite radio and podcasting. As we previously discussed, capex should increase by some $200 million for the full-year 2023 as we ramp SXM-11 and 12 on top of ongoing preparation for SXM-9 and 10. It allows us like many other services to update much more frequently our feature set. David Joyce -- Seaport Research Partners -- Analyst. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. discussions about both actual results and adjusted results. This decline of 114 million is principally the result of increased satellite CapEx of 103 million as we invest in the construction at SXM-11 and SXM-12 and a one-time severance payment of approximately $15 million related to our cost optimization strategy. And then on to your question on streaming net adds, we did to some extent, weve gone through this hurdle of the reduced marketing spend we had in the fourth quarter, and now were operating at a much more efficient level and the cost to acquire trials has gone down, some of thats market conditions and some of that is more efficiently buying in specific channels. Like how should we think about the cadence of ARPU from here this year as well as what would the longer-term impacts be from any of the newer auto deals since we saw some of the promo numbers increase here? In the first quarter, we outperformed our initial financial expectations, putting us in a strong position to increase our full year guidance for adjusted EBITDA and free cash flow. Entertainment Television, ESPNU, Freeform, FX, Science, FYI, MTV2: Music Television, Animal Planet, BBC America, CMT, and more.